FORT SMITH, Ark., July 26, 2019 – During the 2019 INA PAACE Automechanika Mexico City show,  Cloyes Gear and Products, Inc., unveiled its new branding while highlighting its newest aftermarket timing products. The new branding strategy, which includes a refreshed logo, was developed to communicate the nearly-100-year history of the company, the quality of its automotive timing products, and its commitment to supporting its customers and the automotive aftermarket.

“Our customers recognize our commitment to support their businesses and appreciate the investments we’ve made to enhance communication between our respective organizations,” said John Bohenick, chief executive officer for Cloyes.

The updated Cloyes logo and brand materials are reflective of the company’s heritage, while still emblematic of the organization’s current technology and more modern aesthetic. The refreshed Cloyes’ branding strategy ensures that customer interactions with the company’s messaging and materials will be as consistent and high quality as the Cloyes family of products. More than 29,000 automotive aftermarket professionals attended INA PAACE Automechanika Mexico City in 2019, and the response to the new Cloyes image was received positively.

Cloyes has been conducting business in Mexico since 2004 and its brands of Cloyes, Dynagear, and CY-LENT are the leading aftermarket brands of timing drive system components and kits.

“We are diversifying our product line with the addition of high performance timing kits in Mexico, a product line we’ve sold in the United States for decades, while adding new components and kits, such as variable valve timing chain kits and the expansion of timing belt kits,” said Bohenick. “Our catalog and content teams are focused on supplying the most up-to-date, complete catalog in the industry as we continue to grow our business in Mexico.”

About Cloyes

Cloyes, based in Fort Smith, Ark., is the North American leader and global designer, developer, manufacturer and distributor of timing drive systems and components for the automotive aftermarket. Its products are mission critical components for engine performance and function used in high-performance and replacement applications. Cloyes serves a broad customer base, including wholesale distributors, national and local retailers, re-packagers, and production engine rebuilders, and sells its products under the Cloyes® brand throughout North America and Dynagear® and CY-LENT® brands in Mexico. To learn more, visit www.cloyes.com.

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